Unless you are hiding under a rock, you probably know about the expression king content. However, while this type of marketing is more popular than many others, it is not enough to pull out a few hundred words and then press to publish. Getting out of the noise is good art, which is why you need to really think about what puts you there.In your simple way, interactive content requires active engagement from your audience. Instead of just watching or reading, they can get involved, get personal information, and get instant information about their current situation, whether it is helpful with their diet, or marketing strategy, or something else. Although it sounds fun and exciting, most advertisers turn their backs on interactive content because they think it is complicated and expensive to create.
If you are looking forward to getting started, I have included tips and tools that will help you create engaging and entertaining content for your viewers. How many times have you decided that finding out what salad you are is a better use of time than cleaning up or completing that report for your manager? If you find yourself constantly clicking on Buzzfeed-style questions, you are not alone. There’s a reason they’re so compelling: they engage the student diligently and give instant results. It doesn’t matter if you don’t care if your personality is like a carrot or a plant, but finding that little endorphin growth when we click to get results is enough to keep us coming back for more. You can also create surveys that help you get to know your audience at a deeper level, and you can create questions that differentiate your audience so you can post different content to them based on their results.
Accenture, a software company that provides cloud consulting information to large companies, uses questions to tailor their leadership. If someone clicks take the assessment, you may be interested in providing ServiceNow. Also, while the questions help Accenture find its people, it also gives participants quick results that they can work with quickly. There are a few different types of questions and surveys that you can create for your audiences, such as personal questions, popular surveys that find your customers choosing X or Y, and a list of questions that solve the main problem your audience faces. Tools like Quizzr, LeadQuizzes, Apester, and Quiz Maker all provide features that help you organize your questions or survey and provide personalized answers. Everywhere you looked there was a colorful, visual display of information that could have been written on a blog before.
And while it was easy to see that infographics were what the internet was looking for, the infographic stood in the background in favor of a more interactive format. They can click on specific sections and dig deeper into the set of statistics, or they can adjust the input data to reflect their lives for personal reading. Evolution of the Web is a great resource that allows viewers to delve deeper into online history. Each browser is tracked in a different color, and there are tags for different historical events that users can navigate over to find out more. Try to create infographics that allow users to customize the data to fit them better, flowcharts take participants to various outcomes depending on their responses, scrap timeline infographics, or comparison charts.
Tools like Ceros, Visme, and Displayr have the features you need to create interactive clickable infographics. The rising popularity of animated content has been on the rise for the past few years, and it doesn’t look like it will ever die. In fact, next year, 80% of all web icons are predicted to appear in videos. More and more advertisers are becoming creative with their videos, and, 20%, using active videos as part of their content strategy. Combining popular video formats with compatible devices creates an attractive prospect, which is why new digital trends such as live streaming have begun. The current video types are clear and authentic, and allow viewers to comment, like, and share the video as it happens.
Honda used a dual story in their interactive video of the new Civic Type R. Viewers can switch between the two stories by pressing the “R” key on their computer. Consider producing training videos that teach users something about your product by actively introducing them; functional demo and various narrative videos that require the audience to choose the desired ending, and narrative videos as each step is run by the viewer input. You can use tools like Storygami, Wirewax, and Vidzor to help you integrate interactive features into your videos. Collaborative calculators, such as questions, provide participants with a quick response (back to immediate satisfaction again). They include such things as salary assessments, tax calculators, and subject matter analysts when a participant
With the best infographic maker you can find, you can tell a story by looking at the data. A good way to do this is to participate in infographic-related panels at public health conferences and organizations known for their effective use of infographic design. This will help your organization stand out and be seen by people who may not know much about it yet. Many organizations maintain an archive of older infographics on their websites. This is a great way to show people the emergence of an organizational design style and give them a better understanding of how an organization conveys public health information.
Many organizations produce infographics that highlight how they make a difference in society. These can be great ways to show the impact of an organization and show the community what your organization is doing to improve public health. Infographics are an effective way for organizations to raise awareness of public health issues that affect people in their communities, such as contaminated drinking water or concerns about food safety. Share these pictures on social media to share with others who may not see them often. There are many ways to use infographics in public life, and the ones listed above are just a few of them. By using infographics in creative and innovative ways, organizations can communicate important public health information to more people in an easily digestible format. So, get out of there and start creating infographics and use them in ways that will improve public health!